Exhibitus announced that clients Mimaki and Reliance Worldwide Corp. have received a Platinum Hermes Creative Award for “Trade Show Exhibit” and “Trade Show Brand Experience,” respectively. A third client, Genie, received a Gold Hermes Creative Award for “Trade Show Exhibit and Engagement.”
“We are honored to celebrate these awards with three innovative companies, each with a robust and effective trade show program,” says Brad Falberg, president of Exhibitus. “At Exhibitus, our collaborative design process begins with an in-depth discussion of a client’s marketing goals for face-to-face environments. From there, our designers and producers create a brand experience that fulfills all expectations of event success.”
Mimaki is a leading global manufacturer of wide-format inkjet printers, cutters and 3D modeling machines. International sign and printing exhibitions typically feature vendors displaying large printing equipment. Seeing the opportunity to better inform and engage booth visitors, Mimaki and Exhibitus worked together to create a tradeshow environment that featured product usage scenarios to spur attendees’ imagination beyond typical print applications.
RELIANCE WORLDWIDE CORP.
RWC is a leading global manufacturer and supplier of water delivery, control and optimization solutions for residential and commercial plumbing applications, and is the top manufacturer in the world of push-to-connect (“PTC”) plumbing fittings. Exhibitus designed and created a large, interactive engagement wall that told the story of how the integration of RWC’s many brands deliver, control, optimize and solve a water delivery system. The interactive brand experience contributed to RWC also winning Best in Show – Large Booth at the recent ASPE trade show.
Genie produces Wi-Fi integrated and traditional garage door openers, and accessories, as well as commercial operators. As an industry leader, Genie had a number of requirements for its exhibit experience, including product demo stations, training theaters, private meeting spaces, an interactive engagement that gathered specific information from participating attendees, and a display area for the unveiling of a Genie-branded American Chopper motorcycle. The Exibitus-designed environment created an open, highly functional space for all trade show activities.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. Over the past 20 years, the organization has evaluated over 200,000 entries from more than 100 countries. For more info, visit https://hermesawards.com/