(Image of Exhibitus at ExhibitorLIVE 2024 by Exposures)
by Marlena Sullivan, Exhibit City News
What makes an experience matter? When does that moment become a memory? For Exhibitus, it is the kind of recall that sticks with an audience long into the future. Every time a person retells the story or close their eyes to relive that moment, the experience of that memory becomes unforgettable.
At ExhibitorLive in February 2024, Exhibitus embodies this idea in their Driving Experiences exhibit. Visitors could interact with the environment by shaking a motion-activated, 3-D printed bottle in celebration of a victory. Behind them, larger-than-life bubbles would fly with the sound of a “popping” champagne bottle on a big screen. Visitors became a part of the experience themselves. Whether they were drawn to the booth from the sound of applause or from the mysteriously enticing bubbles floating through the show hall. Exhibitus guided visitors to fully experience an unforgettable memory.
Others traveled by foot to the booth to learn more about Exhibitus’ philanthropic endeavors, where a charitable cause is featured each year. This year Exhibitus partnered with The Society of Automotive Engineers (SAE) Foundation. Exhibitus donated $3000 to help to bring STEM education to under-resourced Pre K-12 schools on the behalf of their 300 donors that signed a total of four racing helmets illustrating their commitment to the cause.
“Our corporate commitment to giving back to communities in need is a big part of the core values at Exhibitus. Through our own experiential marketing initiatives and our volunteering arm, BeyondUs, we are thrilled to partner with organizations such as SAE Foundation to touch charities that our employees care about,” says Lynn Reves, VP of Marketing and Results Strategy.
This is just a small part of what Exhibitus does for clients too. From engagement in the form of donations, to surveys with their visitors, interactive experiences, to fully planned campaigns for companies, Exhibitus is focused on crafting brand experiences. No stranger to sourcing authentic pieces or crafting unique tools for an exhibit or other event activations, Exhibitus aims to create a fully immersive experience. Reves says, “It’s the little moments of serendipity that you can discover in and around a space that we are keen on incorporating.”
Exhibitus is dedicated to their customer’s full experience – from being on the show floor as a team – Creative leads to Executives – to speak with the customers and building the personal connection, to continuously embracing innovation. Everything is about driving unforgettable experiences for their customers and their target audiences.
This includes opening their new Phoenix facility to better service West Coast customers and offer true bi-coastal program support. Reves says, “From a logistical standpoint, we are hours to a day away from the major Convention Centers in the west. Strategically, having facilities on both the East and West Coast allows us flexibility to serve clients and budgets more efficiently.”
Exhibitus is aiming to become the one-stop shop for their customers. Looking at their customer’s brand story, their marketing plan, and event program as a whole, Exhibitus begins to craft an experience for their customers that is sure to be remembered. This cascades into the environment, shaping it to their customer’s theme, story, across locations, across events, consistently building a thread for people to remember. The experience becomes a memory so unforgettable that it must be shared and repeated.
Brad Falberg, President for Exhibitus, says, “This is the evolution of the industry. It’s not about the structure itself, but the story and the emotions that audiences feel.”
Regardless of that activation point, Exhibitus aims to create consistency in the process for their customers.
Falberg says, “People make decisions based on emotions. Exhibitus wants to manifest our customers’ brand in a physical and digital space, across different events that touches that on that connectedness. A brand is more than a name and logo, it evokes: ‘This is who we are,’ and ‘This is what we’re about.’ It is more than a single event. It lives and continues on.”
Reves adds, “Our customers have long standing relationships with us, some starting with a single show and adding to their multi-faceted program over time as their trusted partner. At the end of the day, you work with people you like. We’re grateful for those who choose us because we’re Exhibitus, and they value what we offer and connect with what we stand for.”
