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Experience Columbus names new VP of sales

Experience Columbus, the Ohio city’s official destination marketing organization, promoted its senior director of convention sales to vice president of sales. In his new role, Dan Williams will lead a team of 19 and oversee all aspects of convention sales and services.

Williams joined Experience Columbus in 2012 following more than three years as vice president of sales at Destination Cleveland, the city’s convention and visitors’ bureau. Prior to that, he began his career at PlanSoft, an Internet start-up company that provides software, advertising and technology solutions to businesses in the hospitality industry. Upon his departure from the company, he was one of the top salespeople, managing accounts such as InterContinental Hotels Group, Disney Hotels, Shangri La Hotels and Gaylord Hotels.

“Over the past three years, Dan has been a major asset to Experience Columbus and we look forward to him capitalizing on his experience and expertise to continue growing our convention business,” said Brian Ross, president and CEO, Experience Columbus. “We have set our aspirational goals high and know that Dan’s proven results-driven approach to sales will help us achieve them.”

“I’m excited to have the opportunity to lead Experience Columbus’ sales efforts,” said Dan Williams. “There are so many great things happening in Columbus and I look forward to continuing to promote the city as a premier visitor destination.”

Williams is an active member of Destination Marketing Association International (DMAI), Professional Convention Management Association (PCMA), American Society of Association Executive (ASAE) and the National Coalition of Black Meeting Planners (NCBMP). In addition to his professional commitments, Williams visits schools and works to engage students of diverse backgrounds to consider careers in the hospitality industry.

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