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Experient Announces Thad Lurie as Vice President, Business Intelligence and Performance

Experient, a Maritz Global Events company, has hired veteran technology executive Thad Lurie (pictured right) as its new vice president of business intelligence and performance. Thad Lurie brings more than 15 years of association and technology experience to Experient and will be leading Experient’s analytics team. This team exists to serve event organizers who are looking to enhance their event’s performance relative to attendee experience, event attendance, and innovation.

“We are pleased to have an executive of Thad Lurie’s caliber join Experient to lead our efforts to deliver data-centric consultation and strategic services to clients,” said Michael Guerriero, division president. “His track record in data analytics in the event industry will serve Experient and its clients well. Thad is particularly adept at fostering consultative teams who help clients quickly define goals, analyze data, and identify insights that will improve their events.”

Prior to joining Experient, Lurie most recently held the position of VP operations and chief information officer for EDUCAUSE, an association whose mission is to advocate higher education through the use of information technology. Lurie also held leadership roles at Gravitate Solutions (formerly Old Town IT), American Wind Energy Association, American Health Lawyers Association, and American Association of Physics Teachers. For ASAE: The Center for Association Leadership, he has served as technology section council chair, technology council vice chair, and technology council board member.

“I am excited about joining the Experient team,” says Lurie. “Experient has a strong culture of innovation and a desire to dramatically transform the events industry. I believe in the power of face-to-face meetings and leveraging data to create remarkable experiences, and I’m looking forward to working with my team to serve our clients and improve their business performance.”

Experient, a Maritz Global Events company, leads the meetings & events industry as one of the best-known and most respected brands in the world. This reputation is earned with each meeting, convention, tradeshow, conference, sporting event, festival and exhibition produced for clients. Professionals are dedicated to Perfecting the Event Experience through experience design, attendance building, risk management and security, revenue generation and cost savings, and event intelligence. Across the globe, association, sports, enthusiasts, government, and independent event clients turn to Experient for the best in event planning and management, site sourcing and contract negotiation, unified registration and housing, mobile event platforms, lead retrieval and exhibitor services, beacon monitoring, data analytics and marketing. Experient creatively engineers and fully integrates the total event experience—one that is distinct, memorable and remarkable—while driving data analytics and bottom line results. For more info, visit www.experient-inc.com.


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