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Experient partners with National Confectioners Association

The National Confectioners Association (NCA) has selected Experient to be its preferred partner for event registration and lead retrieval services for the annual Sweets and Snacks Expo over a three year term. This partnership enables NCA to leverage Experient’s innovative technologies and depth of knowledge to enhance its attendee and exhibitor experiences.


“Experient shares NCA’s customer service vision of excellence,” said Jenn Ellek, director of trade communications and marketing for NCA. “Their technology-focused approach to leveraging customer preferences and business intelligence on our participants was critical in raising the bar on the Sweets and Snacks Expo experience. That’s why we partnered with Experient … because they have the vision, talent and resources to help us meet our objectives long term.”

The addition of NCA’s Annual Sweets and Snacks Expo to Experient’s portfolio casts further proof that Experient is a leading registration service provider for the event industry.

The National Confectioners Association fosters industry growth by advancing the interests of the confectionery industry and its customers. Serving as the voice of the industry, the association advocates for the needs of the industry before government bodies, helps the industry understand and implement food safety and other regulations, provides information to help members strengthen business in today’s competitive environment and creates relationships between all sectors of the industry. The Sweets and Snacks Expo brings together 15,000 qualified professionals with global participation from 70 countries.

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