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Experient Partners with the National Association of Music Merchants

The National Association of Music Merchants (NAMM) has selected Experient to be experienttheir preferred partner for event registration, lead retrieval and data management services for two events annually, the NAMM Show and the Summer Show, over a four-year term. This partnership enables NAMM to leverage the event industry’s most innovative technologies and depth of knowledge to enhance their attendee and exhibitor experiences.

“Our tradeshows serve as a hub for thousands of music retailers, instrument nammlogomanufacturers and music industry professionals wanting to seek out the newest innovations in musical products, recording technology, sound and lighting,” said Ken Longenecker, manager of registration services, NAMM. “The complexity and demand of resources for these events are no match for many registration providers. That’s why we turned to Experient … they’ve got the innovative technology and depth of resources to assure a great experience for everyone involved with the NAMM Show.”

The addition of these NAMM events to Experient’s portfolio casts further proof that Experient is the event industry’s leading registration service provider.

NAMM is a not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM’s activities and programs are designed to promote music-making to people of all ages. NAMM is comprised of approximately 9,000 member companies located in more than 87 countries.

Experient, a Maritz Travel company, provides registration, housing, event planning and management, site sourcing, contract negotiation and lead-retrieval services for association, tradeshow and government clients.

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