Showcasing the world’s greatest in technology and innovation will be Expo Milano 2015, a Universal Exposition to stimulate human progress. To be held May 1-Oct. 31 in Milan, Italy, the world fair will divert from its centuries-old precedent as an exhibition for new products, and instead, will shift toward cooperation between nations.
Serving as a platform to share ideas and solutions, Expo Milano 2015 is launching a new model for the Universal Exposition. The global event will foster interactivity as well as demonstrate the most advanced technologies for a sustainable future.
At the UN Millennium Summit, held Sept. 2000 at the United Nations Headquarters in New York, world leaders set a deadline for a number of Millennium Development Goals to be achieved by 2015. Among them were to eliminate conditions of poverty and extreme hunger, and create global partnerships to achieve development.
Themed “Feeding the Planet, Energy for Life,” Expo Milano 2015 will set a common goal of ensuring healthy food for the global population. Over 140 participating countries and more than 50 pavilions will present technical solutions to promote respect for nature by avoiding food excess. Between 2010 and 2012, approximately 870 million were reportedly undernourished while 2.8 million deaths were caused by diseases relating to obesity or weight problems from poor nutrition and excessive food intake.
To be developed by Centro sul Diritto all’Alimentazione (Nutrition Rights Center) under the initiative of the President of the Milan’s Law Court, the Livia Pomodoro project will promote an International Agreement on The Right to Food.
Spanning 1 million square meters, Expo Milano will be built as a city containing dining, event venues and even streets within two orthogonal axes called Cardo and Decumanus. Expecting 20 million visitors, Italian tourism is expected to gain an economic impact of 5 billion Euros. To be open from 10 a.m.-11 p.m. each day, attendees will experience cultural and dining offerings.
Taking on the additional task of environmental sustainability, the event itself will also work to promote energy, water and waste efficiency by including at least 200,000 square meters of green exhibition areas, low-impact telecommunications and energy infrastructures and adopting international standards for sustainable event management. This year will be the first Universal Exposition to produce a Sustainability Report.
FAMAB, the German exhibition and events industry association, is hosting 120 industry professionals invited from the International Federation of Exhibition & Event Services (IFES), Exhibit Designers + Producers Association (EDPA) and its own organization to visit Expo Milano following their attendance of the IFES World Summit, taking place June 24-26 in Vienna, Austria.
A short 1,000 kilometers from Milan, the close proximity of the IFES World Summit makes it easy for delegates from around the world to experience nearby Expo Milano, according to Uta Goretzky, PR/communications, FAMAB.
“One of the most important things is networking – making people meet each other. At the Expo, delegates can see how other countries present themselves and gain inspiration from the perspectives of colleagues from all over the world,” said Goretzky.
Providing accommodations conveniently across the street from the fairgrounds at Klima Fiere Milano, FAMAB is also organizing networking dinners and expedited entry to several pavilions for the group.