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Expotecknik, a global-leader in exhibit architecture and branded environments, announced that the executive vice president will present two educational sessions at the Healthcare Convention and Exhibitors Association (HCEA) 2014 Annual Meeting.

Tucker Ramsey’s “Most Common Global Exhibiting Mistakes – What They Are and How to Avoid Them” will share observations gathered from Expotechnik’s global team, identifying the tactical, operational and managerial mistakes Americans make most often – and teach participants how to avoid them. The session will be presented at 1:40 p.m. Monday, June 23.

“Custom Exhibit Rent or Buy? How to Conduct Your Own Analysis” will leverage an iPad/iPhone app to help exhibitors evaluate the best exhibit acquisition option for their company from a marketing, operational and financial standpoint.

The app evaluates program-specific criteria and helps exhibitors to weigh the benefits to produce an overall conclusion tailored to the company’s particular priorities and objectives. The session will be presented at 9 a.m. Tuesday, June 24.

The 2014 HCEA Annual Meeting will take place June 21-24 at the Cleveland Convention Center in Cleveland, Ohio, with Ramsey’s first presentation at 1:40 p.m. Monday, June 23 and the next at 9 a.m. Tuesday, June 24. Learn more at http://www.hcea.org/page/2014home.


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