The Penang Convention & Exhibition Bureau (PCEB) announced its latest business events product–the Penang International Travel Exchange (PITE), an initiative to further promote Penang, Malaysia, as a business events destination. PITE is a homegrown travel exchange that aims to position Penang as the leading business events destination in Asia Pacific. Each year, select buyers from around the world will be brought to Penang to experience Penang’s many experiences unfiltered. Inclusive of B2B sessions, site inspections, education workshops and networking events, PITE is the premier travel exchange in Penang.

“The first edition of PITE will see Penang hosting India’s leading travel product, the Global Panorama Showcase (GPS), where it will be conducting its first Educational Destination Workshop-International (EDWIN) in Malaysia at PITE,” says Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau.

PITE 2018 will be held over five days, from Sept. 4-8. One of the key components of PITE is the B2B session for Malaysian Business Events and Tourism suppliers to showcase their products and services to the Indian buyers.

“PITE 2018 marks another significance for Penang as it is co-organized by Apollo Conferences, Penang’s first home-based professional conference organizer. One of PCEB’s missions was to advocate the setting up of Penang-based Professional Conference Organizers. With the support of a professional conference organizer based in Penang, Team Penang’s capability to bring in more business events is strengthened,” says Gunasekeran. For interested suppliers and industry players, the registration for the B2B session is RM 2,000. PCEB is also subsidizing the registration fee by RM 1,500 for members of PCEB’s Industry Partner Program in encouraging members to market their brands to one of the fastest growing outbound tourism market in the world. PCEB made the announcement at a press conference chaired by the Chief Minister of Penang, Chow Kon Yeow, together with the Penang State EXCO for Tourism Development, Heritage, Culture & Arts, Yeoh Soon Hin.

Penang Convention & Exhibition Bureau (PCEB) is a state bureau established to develop the business events and meetings, incentives, conventions and exhibitions (MICE) industry in Penang. PCEB aims to position Penang as the preferred location for business events activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience. In line with its mission to incubate the growth of business events in Penang, PCEB serves as Penang’s focal point for the coordination of all business events activities, providing expert assistance to organizations and business events planners at every step of the planning. PCEB’s team of industry experts work hand-in-hand with professional service providers and world-class hotels, convention centers and unique venues to ensure the smoothness and success of each event organized. PCEB’s goal is to enhance their business events clients’ experience and at the same time to expand the beneficial economic impact of local MICE businesses. For more info, visit www.pite.my.

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