Fixation Marketing, a full-service marketing communications agency, expanded its staff of 17 with the addition of an account manager.
Responsible for leading strategy, planning and execution for the agency’s clientele is Susan Burkhart.
“Susan is a real pro, and I’m thrilled to welcome her to Fixation,” said Jean Whiddon, president and CEO, Fixation. “Our team, and especially our clients, will reap the benefits of her passion and breadth of experience in the industry.”
An accomplished leader in the tradeshow marketing industry, Burkhart served as director of marketing for InfoComm International and National Trade Productions, where she was responsible for developing and executing marketing and sales campaigns. She also consulted with national B2B tradeshows and conferences on boosting attendance and exhibit sales.
Since 2011, Burkhart has put her expertise to work on the international stage, where she served as a business volunteer for the Peace Corps in the Republic of Georgia. Among her list of achievements, she led efforts to increase tourism, train community members in marketing and business planning, and build the brand of a leading Georgian environmental organization.
