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Tradeshow organizers at E2MA Red Diamond Congress will learn exhibitor retention strategies from a panel of exhibit marketing experts, including Kevin Miller, president of Frost Miller Group (FMG).

Taking place July 28-31 in Oak Brook, Ill., Miller will be joined by industry experts Scott Lee of SoulMakeup Inc, Glenda Brungardt of HP and Bobby Bergeson of Tradeshow Logic during the featured presentation July 29.

The breakout session, “10 Exhibitor Retention Strategies – Closing the Gap,” will provide insight from the complete spectrum of people involved in tradeshow exhibiting, including exhibitors, show planners, exhibit salespeople, floor managers and marketers. The outcome will be a comprehensive list of strategies that show organizers can use to keep exhibitors satisfied and returning to their shows.

“There is often a disconnect between what show organizers think is important to exhibitors and what is actually important to them,” Miller said. “This presentation puts all the players together and will use audience input to arrive at a consensus that can be used to improve the exhibit experience and, ultimately, exhibitor retention.”

This is Miller’s first session at the E2MA Red Diamond Congress. E2MA is the premier thought leader and content development organization for corporate marketers, and their suppliers, who employ exhibit and event marketing. Miller has presented this topic before, along with show organizers and logistical professionals, at PCMA and IAEE events, but this is the first time he has presented as part of a panel that includes exhibitors.

“I am looking forward to the opportunity to develop a consensus on exhibitor retention techniques alongside such a great panel of experienced industry professionals,” said Miller.


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