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Delivering a keynote at the International Roofing Expo (IRE), from Feb. 24-26, 2015, at New Orleans Morial Convention Center, is the former director of communications at Harley-Davidson Motor Company.

The International Roofing Expo is the must-attend event for commercial and residential roofing professionals to stay abreast of market directions, trends and cutting-edge technology.

During the address, “Make Some Noise: Open the Throttle and Dominate Your Marketplace,” Ken Schmidt will share his expertise on brand-building, corporate positioning and customer relations.

“Ken Schmidt played a pivotal role in the famous turnaround of Harley-Davidson from the brink of bankruptcy,” said Tracy Garcia, CEM, director, IRE. “Our attendees and exhibitors will love hearing his inspirational and motivating presentation.”

Schmidt will share his insight on how businesses of any size and scope can, like Harley-Davidson, create meaningful differentiation from competitors; maintain veteran customer relationships while innovatively pursuing new ones; improve sales through customer referrals; attract and retain employees; and revitalize corporate culture.

“Ken Schmidt is a brand visionary with proven ideas and concepts that can easily be applied to the roofing industry,” said Bill Good, executive vice president, NRCA, the show’s official sponsor. “By attending, our members will learn innovative ideas on how to grow their businesses.”

To be held prior to the opening of the show, Schmidt will present on Feb. 24, from 9:45 a.m. to 10:50 a.m. in The Great Hall at the Morial Convention Center. Malarkey Roofing Products is sponsoring the keynote.

His keynote is included free of charge in all registration packages, but advance registration is required. Online registration will be available beginning in late September.

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