Fort Worth CVB names new VP of marketing

The Fort Worth Convention & Visitors Bureau (CVB) has announced a new vice president of marketing communications. This new employee has more than 16 years of experience.

Merianne Roth, the new VP of marketing, has over a decade of experience in messaging strategy, public relations, brand marketing, cause marketing, promotional events, corporate communications, media relations, and crisis and issues management. Most recently, Roth served as consumer brand marketing and publicity director for JCPenney Corporation, where she was responsible for developing and implementing brand marketing, communication, and publicity initiatives, increasing brand awareness and maintaining a positive, consistent brand image.

“It’s an exciting time to join the CVB, and the work of so many, to promote Fort Worth‘s friendliness and sophistication,” said Roth. “Where else can you go for authentic Western heritage living hand-in-hand with unparalleled cultural amenities and one of the nation’s most dynamic downtowns? It’s a wonderful place to live and an amazing place to visit!”

Roth’s background also includes serving as the senior manager of public relations for Pier 1 Imports, where she was responsible for corporate communications and events, product placement, crisis management, cause branding, and new and existing store promotion.

“The Fort Worth CVB is honored to welcome Merianne to our team,” said David DuBois, CMP, FASAE, CAE, CTA, president and CEO, Fort Worth Convention & Visitors Bureau. “Her experience and background in brand marketing and messaging strategy will be a tremendous asset to Fort Worth as we continue to market our city as one of the premier meetings and tourism destinations in the U.S.”

Roth is a graduate of Mississippi University for Women and began her career at the Birmingham Museum of Art and moved to Fort Worth for a position at the Amon Carter Museum of American Art. She has served on The Women’s Center Marketing Committee, Baylor All Saints Women’s Health Committee, and has volunteered with the United Way and Kinderplatz of Fine Arts for several years. She was named to the Fort Worth Business Press “40 Under 40” in 2004.