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Freeman, a global provider of integrated services for face-to-face marketing events, and Caesars Entertainment announced a preferred-vendor agreement for Freeman to provide general services to meeting and events customers at Caesars Entertainment’s eight Las Vegas properties.


Freeman will be the only general-services company recommended to provide work on exhibitions, conventions, tradeshows and meetings held at Caesars’ Las Vegas locations, including Caesars Palace, the Flamingo, Bally’s, Paris, Rio All-Suite Hotel & Casino and Planet Hollywood Resort & Casino. The agreement expands upon an ongoing business relationship between Freeman and Caesars Entertainment’s properties. Freeman will act as an extension of the meeting sales-and-operations team to help customers create events from concept through execution. Freeman will maintain offices at Caesars’ properties.

“After years of working together and being immersed in these landmark proprieties, it means a great deal to have Caesars Entertainment select Freeman as its sole preferred general services provider,” said Patricia Johnson, assistant director of sales, Freeman. “Our goal at every Freeman event is to create a truly flawless experience for our customer. Through this exciting new partnership, we will be able to help introduce our industry-leading service and expertise to an even larger pool of exhibitors and event managers.”

The partnership will help simplify the event-planning process for customers as Freeman will offer venue-approved, customized structures, such as entrance units and registration areas, that are designed to specifically fit Caesars’ properties and match their décor.

“We are thrilled to be partnering with Freeman as our sole preferred general-services provider in Las Vegas,” said Michael Massari, senior vice president, Caesars Entertainment. “They are experts in their field and fantastic partners to us and our clients, and we are proud to feature their services for our group customers at our Las Vegas properties.”

Caesars Entertainment offers meeting and event planners one dedicated team to help plan events at nearly 40 properties in 20 unique destinations with 1.5 million square feet of meeting space and more than 42,000 guest rooms.

Since 1927, Freeman has provided its customers with comprehensive services for face-to-face marketing events, including expositions, conventions, corporate events and exhibits. Headquartered in Dallas and with 70 offices in North America, Freeman produces more than 15,000 events annually, including 56 percent of the 250 largest U.S. tradeshows.

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