Freeman, a provider of integrated experiential-marketing solutions for live events, announced the creation of its new Speakers Bureau program during the Trade Show Executive Gold 100 Summit & Awards in Washington D.C.
The Freeman Speakers Bureau offers a valuable resource of subject-matter experts who share the latest industry trends and best practices to enhance the experience of show organizers, corporate customers, exhibitors and attendees. In addition to promoting industry partnerships, the Speakers Bureau will become a resource for Freeman clients to access best practices, business solutions and industry trends.
“We recognize that the role of event planners has evolved from logistics managers to strategic marketers,” said Toby Purdy, chief marketing officer, Freeman. “For more than 85 years, Freeman has been an industry leader, often leveraging best practices learned with one client to help another client solve similar challenges in live events. The Speakers Bureau initiative provides access to leading edge information and tested solutions in all phases of event development and execution – strategy, creative, innovation and logistics.”
The web-based tool located online at http://www.freemanspeakersbureau.com/ allows event industry professionals, including long-time veterans and emerging leaders, an easy process to request a speaker for industry events and media engagements. The program currently includes more than a dozen of Freeman’s experts, which is planned to increase in number in early 2013.
Freeman speakers have participated in panels and presentations at many of the exhibition industry’s premier educational and strategic events, including those sponsored by the Center for Exhibition Industry Research, Healthcare Convention and Exhibitors Association, International Association of Exhibitions and Events, Meeting Professionals International and Professional Convention Management Association. In addition, many of the speakers work with the industry’s leading associations and corporate events.
Since 1927, Freeman has provided customers with comprehensive services for live engagements, including expositions, conventions, corporate events and exhibits. Headquartered in Dallas with 70 offices in North America, Freeman produces more than 15,000 events annually, including 54 percent of the 250 largest U.S. tradeshows.