In its ongoing expansion efforts around the globe, Freeman, a brand experience provider, announced that it has opened agencies in China and Singapore that will provide brand experience services. The suppliers of those services are currently known as The Event Company in Singapore and ETGSC in China – both arms of the firm Staging Connections Group Limited (picture courtesy, at right), which Freeman acquired in 2015.
In Singapore and across the Asia Pacific region, Freeman officials say, The Event Company has been a supplier for corporate, government, and special event projects for over two decades. Similarly, ETGSC has been a supplier of event marketing and technology in China for nearly 25 years. The firm has offices in Beijing, Shanghai, and Guangzhou servicing an average of 300 events each year in China and thousands of corporate events in hotels across Asia Pacific, officials add, noting that Freeman will continue to operate its audio visual services in those regions under the ETGSC brand.
The Asia-Pacific region is a market Freeman has targeted for growth as clients and events have expanded there. Bringing the two agencies in line with the Freeman brand is part of an effort to integrate its services under a unified shingle, officials say. The company will keep key leadership in place in China and Singapore as well as add industry veterans to the operations to ensure a seamless incorporation with Freeman’s brand.