Freeman, a global partner for integrated marketing solutions for live engagements, enhanced PLANTOUR, its Web-based tool that simplifies the event planning process and enhances the marketing of on-site sponsorship opportunities.
“By creating a more intuitive planning tool, we can enable show organizers to maximize the number of sponsorship opportunities available to their exhibitors and ultimately grow revenue,” said William Collins, vice president, product development, Freeman. “We recognize that we must continue to make investments in our technology solutions to meet the needs of our customers, becoming a true extension of their marketing teams.”
PLANTOUR is part of the Freeman Technology Suite, Freeman’s integrated platform of tools, and is free to Freeman customers. This tool addresses the need for exhibitors, show organizers, event planners and meeting managers to more efficiently scout for an event venue, view floor plans or plan for available sponsorship opportunities without ever having to leave their desks. It includes a new, responsive Web design that improves the visual experience on all devices, allowing users to identify and better showcase sponsorship opportunities to potential customers anywhere, any time. The new enhancements also allow customers to design and configure sponsorship opportunities, including type, locations, price and availability, in real time.
Enhancements to PLANTOUR also include updated photography, improved navigation, a robust catalog of site-specific images and contact information, and a new dynamic search feature that also simplifies the process of finding site-specific information.
Freeman currently showcases over 65 hotel and conference center venues throughout the U.S., and with the continued investment in technology, it will add a significant number of new venues in 2014.