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Freeman Wins UFI Digital Innovation Award

UFI, the Global Association of the Exhibition Industry, has named Freeman as winner of the UFI Digital Innovation Award 2019 for its project, “Artificial intelligence-powered chatbot services,” where information desks have been replaced by chatbot solutions such as Amazon Alexa information stations, answering attendees’ questions more effectively and helping organizers to improve attendees’ experience.

“We are honored to be recognized with the UFI Digital Innovation Award,” says Wilson Tang, Freeman’s vice president of innovation. “As artificial intelligence changes the business of events and exhibitions, we think technologies like chatbots will be even more important for connecting and conversing with audiences all year long on whatever channels our audiences are on. Freeman is proud to share our digital insights on audience interests, customer needs, and industry innovation to create personalized brand experiences.”

This state-of-the-art A.l.-powered chatbot technology solution allows organizers to constantly reach audiences in new ways all year, from multiple channels like an Alexa skill–powered event kiosk to SMS text messaging to web-based chat windows and integrations into mobile apps that capture the data necessary for creating dynamic, personalized experiences.

“This year we had not three but four extremely strong finalists in our Digital Innovation Award, which is a clear sign that the industry is taking digital more and more seriously. All four finalists have proven their power to innovate with different but always customer focused digital services. I want to congratulate Freeman for winning the award. I was very impressed by their approach of how to use A.I. to enhance the customer experience,” says Matthias Tesi Baur, chairwoman of the UFI Digital Innovation Committee.

Freeman continues to invest in A.I. technologies with the soon-to-be released content management system for chatbots that will easily allow event organizers to update content, connect with the larger event technology ecosystem, and provide deep analytics.

Freeman is the world’s leading brand experience company helping clients design and deliver immersive live experiences for their most important audiences. Through comprehensive offerings including strategy, creative, logistics, digital, and event technology, Freeman helps increase audience engagement and drive business results. For more info, visit

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