submitted by Jani le Roux, on behalf of Booth Exhibits
Growing a global expo brand
Nine years ago, Booth Exhibits™ founder Patrick Wells realised something critical was lacking in the exhibition scene: “The ability to exhibit consistently and effectively across international markets — with one point of contact”.
Exhibitors know the frustrations of international expos well: the disjointed communication, variable quality, and the inefficiencies of working with multiple suppliers in different regions.
Launched in Cape Town, South Africa, Booth Exhibits™ was built to simplify the global exhibition process by harnessing the power of technology, regional knowledge, and bold design to deliver faster, more consistent, and more connected exhibition experiences.
Today, the company has evolved from a boutique design-and-build studio into a globally scalable partner for brands exhibiting across the UK, US, Europe, and Africa.
An updated look, symbolising a different way of exhibiting
The rebrand marks a pivotal shift in how Booth Exhibits™ positions itself — from being seen primarily as a production vendor to being recognised as a premium, strategic partner on the global stage. “Over the years, we’ve grown in scale, capability, and ambition. Our new brand identity reflects that maturity”, explains Wells.
Creating the right look and feel
Booth Exhibits™ is built on decades of combined knowledge in experiential design, production management, and global project delivery. The team includes specialists in sustainability, logistics, digital systems, and industrial design — many of whom have delivered complex activations for international brands in tech, medical, and professional services.
Expanding upon this strong base is Mike Silver, US managing director, based in Miami, who brings a background in immersive brand experiences and ensures that the work isn’t just functional—it’s emotionally resonant and strategically led. “We are more than builders. We are strategic partners, creative thinkers, and experience-makers — designing stands that not only look impressive, but feel right”, shares Silver.
Three tips for exhibiting globally
When it comes to putting together a successful exhibition, the team at Booth have mastered three key aspects:
1. Logistics must be pre-emptive, not reactive. International exhibitions involve complex freight, customs, and venue-specific regulations. Success comes from detailed planning, trusted logistics partnerships, and in-depth local knowledge that allows us to anticipate and resolve challenges before they arise.
2. Quality control cannot be outsourced. A hybrid delivery model—combining centralised project management and creative direction with vetted local production partners—is essential to uphold standards.
3. Timing is a strategic advantage. Every region operates on different timelines—from labour permits to installing windows. It is essential to build region-specific timelines while delivering faster than industry standards. By managing expectations early and communicating transparently throughout, projects run smoothly and without surprises.
Booth Exhibits™’ rebrand is more than just a visual transformation; it’s a statement of intent. By shifting from a production-focused approach to a strategic, experience-driven model, the company is redefining what it means to exhibit globally.
For more information visit www.boothexhibits.com
