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Frost Miller Group tapped to market new expo

Tradeshow Logic – a full service event solutions company, hired Frost Miller Group (FMG) to promote a new expo.

FMG will produce a comprehensive strategic marketing campaign for the SMI Metal Engineering Expo, to be held Oct. 22 at the Charlotte Convention Center in Charlotte, N.C. This new event will be the only of its kind in North America. It is open to all members of the global spring, wire and metal forming industry.

“Launching a new event is always exciting. The SMI Metal Engineering Expo has all the elements needed to become a very successful conference and expo,” said Kevin Miller, president, FMG.

The expo will include a technical symposium for individuals and companies to share their knowledge and expertise on a variety of topics surrounding the design, engineering and production of springs, wire forms and stampings as well as an exhibit hall filled with the latest products and services in the industry.

FMG will develop the graphic theme for the event as well as materials to support exhibit, sponsor and attendee acquisition. FMG will provide digital, copy writing, PR and social media services.
Tradeshow Logic and FMG have collaborated before to successfully market tradeshows, including the Electronic Security Expo (ESX) 2015.

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