Using content to expand the value of events is a hot topic for association and society executives.
Kevin Miller, president, Frost Miller will show society executives how to implement a content marketing strategy at the Council of Engineering and Science Society Executives’ (CESSE) 2015 Annual Meeting in Norfolk, Va. on July 16.
The session “Creating the 365-Day Conference/Extending Conference Content” will give attendees knowledge about how to tie an organization’s overall goals to specific tactics to transition an event into a year-round experience and the overall benefits of this model.
Barbara A. Myers, CAE, vice president of association services at IMN Solutions, will join Miller as co-presenter. Both have years of experience helping associations and societies utilize the content they already have through their events more effectively to raise brand awareness, increase credibility, maintain communication with their audiences and become go-to resources for their respective industries.
Miller said, “This is rightly a top-of-mind issue for show organizers. We want to help them understand the basic strategies and give them practical tactics for building a year-round experience for attendees, exhibitors, and sponsors.”
Frost Miller is an integrated marketing agency that specializes in branding, strategy, digital marketing, content marketing and social media marketing. Learn more about FM by visiting www.frostmiller.com.
