David Saef, executive vice president, strategy & MarketWorks, Global Experience Specialists (GES), a global full-service provider for live events, has been appointed to BPA Worldwide’s Board of Directors. Saef will also join BPA’s Sustainability Committee.
“BPA is a recognized industry leader, and I am excited to become part of the team,” Saef said. “It is my hope that my insights and experience will serve as an asset as we continue to move the organization forward, especially in the events and sustainability spaces.”
In Saef’s current role at GES, he is head of MarketWorks, a strategic and marketing advisory service from GES focusing on offering marketing intelligence, audience acquisition, integrated marketing, marketing technology and brand strategy services.
He has led projects with leading U.S. companies and organizers to strengthen attendee segmentation and marketing, creating compelling marketing assets, and identify other improvement initiatives through online surveys and focus groups.
“David’s wide-ranging experience and industry knowledge in regards to the events industry and sustainability make him a great addition to the BPA Board,” noted Glenn Hansen, president and CEO, BPA. “Given his efforts in the exhibition and events marketplace, I am confident he will help drive our efforts to the next level and continue to position BPA as an industry leader.”
Prior to joining GES, Saef spent seven years with L.E.K. Consulting, a global strategy & consulting firm, in their London and Chicago offices.
Saef earned an MBA from The Wharton School and a Masters in International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.