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GES launches Trend Tracker Movement

Global Experience Specialists (GES), a global full service provider for live events, announced that its widely popular annual Trend Tracker (TT) report has expanded into a movement and marketers are invited to participate.The report is the first in a series of events, panels and discussions designed to keep event marketers in the know as trends evolve.

“Since its inception four years ago, Trend Tracker has been so popular that we recognized marketers want more – they want to engage and share trends they are spotting,” said Gina McDuffie, executive vice president of global marketing, GES. “This year, in addition to the recently-released report, we are gathering insights from our newly-formed Trend Tracker movement field community – an idea that was brought to us by avid Trend Tracker fans. Throughout the year we will engage with this community, invite them to connect with each other, and we will release more trend content.”

To help marketers stay up-to-date on the latest trends, GES is offering a variety of free memberships to suit all levels of interest.

  • TT VIP – The most casual way to stay connected. TT VIPs receive advanced notice when Trend Tracker is available and have first crack at the top 50 trends.
  • Trend Spotter – Score emerging trends a few times each year. Serve as a Social Media Scout by using GES’ hashtag, #2015TrendTracker, to push hot trends.
  • Peer-To-Peer – Receive invites to Trend Tracker meet-ups, discounts to conferences and join real-time conversations inside an upcoming online group.ECN 022015_NTL_GES 2015 Trend Tracker
  • Content Contributor – For the trend fanatic: Nominate trends for GES’ annual Trend Tracker report and receive invites to join live roundtables and discussions.

“We’re always looking for ways to provide groundbreaking experiences and revolutionary marketing strategies for our clients, and we’re delighted that our annual Trend Tracker report continues to be a favorite resource that event marketers and show organizers look to each year,” McDuffie added.

Download: Complimentary copy of GES’ 2015 Trend Tracker


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