Global Experience Specialists (GES), an exhibition, event and retail marketing service provider, will kick off EXHIBITOR2012 by inviting attendees to “Change Their Perspective” of what’s possible for their tradeshow program.
At booth #1239, GES will share tools to track and measure responses – not just post show analysis but real-time analytics; creative ideas that turn exhibit space into an exciting, engaging experience; and new ways to capture attendee preferences to market more relevantly to them after the show.
All EXHIBITOR2012 attendees are invited to skip the long, airport taxi line and opt for the convenient and complimentary shuttle provided by GES. The shuttle will operate every 30 minutes from 11 a.m. to 7 p.m. on Sunday, March 4, from McCarran International Airport to Mandalay Bay. GES representatives holding balloons and signage will be located near airport escalators and exits to direct guests to the shuttle.
GES will conduct focus groups throughout the show to discuss cutting-edge trends and technologies that will enhance the industry. Focus groups are offered for corporate tradeshow managers and exhibitor-appointed contractor staff. For more information or to participate in a focus group, contact David Saef at dsaef@ges.com.
As part of GES’ continuous learning, some of the company’s most passionate professionals will present the following sessions:
- International Exhibiting – A Primer for Success (Sunday, 1 – 4:30 p.m., S708)
- Exhibiting in Dubai and Abu Dhabi (Monday, 8 – 9:30 a.m., M706)
- The Millenials are Coming! (Monday, 8 – 9:30 a.m., M316)
- Passport to the Future of Design (Monday, 10 – 11:30 a.m., M710)
- Don’t M.I.S. Your Target (Monday, 3:45 – 5:15 p.m., M110)
- Field Trip: Phantom of the Opera Backstage Tour (Monday, 3:45 – 6 p.m., M615)
- Profiles in Excellence: Bell Helicopter: Taking Holistic Marketing to New Heights (Tuesday, 8 – 9:30 a.m., T310)
- Field Trip: Exhibit Trek (Tuesday, 8:30 – 11:30 a.m., T624)
- Exhibiting and The Law: What You Need to Know (CTSM) – offered twice due to popular demand (Wednesday, 10 – 11:30 a.m., W20712 and Thursday, 10 – 11:30 a.m. R20712)
- Advanced Learning Session: Cut Through the Clutter (Wednesday, 10 – 11:30 a.m., W105)
- Liquor Liability and The Law: What You Need To Know (CTSM) – offered twice due to popular demand (Wednesday, 3:45 – 5:15 p.m., W41912 and Thursday, 1 – 2:30 p.m., R41912)
- How to WOW (Thursday, 10 – 11:30 a.m., R603)
- Designing for Reuse (Thursday, 1 – 2:30 p.m., R616)
GES will also host eight Peer2Peer Roundtables: Marketing to the Millennial Generation (Monday, 5:30 – 6:30 p.m., MP23); Holistic Marketing Implementation (Tuesday, 5:30 – 6:30 p.m., TP24); International Design Trends (Tuesday, 5:30 – 6:30 p.m., TP1); Social Media Legal Issues (Tuesday, 5:30 – 6:30 p.m., TP20); Identifying Target Attendees (Wednesday, 5:30 – 6:30 p.m., WP24); Liquor Liability (Wednesday, 5:30 – 6:30 p.m., WP21); WOW Factor for Your Brand (Wednesday, 5:30 – 6:30 p.m., WP17); Green Exhibiting (Wednesday, 5:30 – 6:30 p.m., WP25).
GES has created many touch points for attendees to “Change Their Perspective” and leave EXHIBITOR2012 with a new point of view on what’s possible for their exhibit program.
