Global Experience Specialists (GES), a provider of exhibition, event and entertainment experiences, has been recognized by Ad Age magazine for the third year in a row as one of the “World’s Top 50 Agency Companies” and as one of the “Largest U.S. Event-Marketing Agencies.”
GES was also presented with a Silver Stevie Award for Marketing Campaign of the Year – Health Products and Services. The winning campaign was for IDEXX Laboratories, “Helping Veterinarians Thrive via Experiential Integration.”
Ad Age’s annual Agency Report ranks agencies and agency companies based on information submitted regarding discipline, leadership, major clients and revenue. In early 2010, GES integrated its face-to-face marketing companies to create a globally unified provider of exhibition and event services.
“We are proud to have achieved the Ad Age ranking for the third year in a row,” said Steve Moster, president, GES. “It validates the great work our team is doing as a global marketing agency to create meaningful and memorable experiences for our clients and event attendees.”
The American Business Awards (ABA) or “Stevies” are the nation’s premier business awards program. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
Veterinary heavy-hitter IDEXX came to GES to integrate an engaging theme into every touch point of its presence at the North American Veterinary Conference (NAVC) 2012. GES’ designers and marketing experts built “Thrive” into a support framework for every execution in the attendee experience.
“Winning an ABA Stevie Award underscores the success of the Thrive campaign,” said Frank Ludo, executive creative director, GES. “It had all the right elements, a great collaborative client, dedicated team members and most of all a compelling message at its core. It’s an honor to win this award for such a dynamic brand as IDEXX.”
At the show itself, GES created a multi-faceted experience where veterinary professionals learned of countless ways to better the lives of their patients and improve their practices. The fully integrated experience won the Best of Show Award at NAVC 2012.