GIBTM, a Middle Eastern Incentives, Business Travel and Meetings exhibition, outlined its 2014 Knowledge program, which will be delivered at the Abu Dhabi National Exhibition Centre (ADNEC) from Mar. 24-26.
“GIBTM Knowledge has been rebranded for this year and is set to offer professional education opportunities for MICE and Business Travel professionals at all levels. The program, which will be delivered by industry experts, has been designed to cover key market trends and issues in the Meetings, Incentives and Business Travel sectors,” said Erica Keogan, associations and education manager, IBTM Global Events Portfolio, Reed Travel Exhibitions.
The GIBTM Knowledge program will incorporate the following sessions:
- The GIBTM 20×20 Challenge – This session invites attendees to present in a PechaKucha competition. PechaKucha is a style of presentation: 20 slides shown for precisely 20 seconds per slide. The audience will vote for their favorite presentation and pick the winner. Those interested in presenting should email firstname.lastname@example.org with a brief overview of their intended topic.
- Habits of Middle East Business Travelers – Sunil Malhotra, director, Aviation Sector – Middle East and North Africa, Ernst and Young, will be discussing the travel habits of business travelers in the Gulf Co-operation Council (GCC) and will be addressing their travel needs and trends. This is a must-attend session for all those interested in discovering future Business Travel trends in the Middle East.
- Using Content Marketing to Promote Your Event or Venue – This session, delivered by Jordan Boshers, chief digital strategist and founder, IstiZada; and Farah Isam Batarneh, online project manager, IstiZada; will analyze how content marketing can be used to drive new business through utilizing the creation and distribution of relevant and useful content.
Sponsored by Qatar National Convention Centre (QNCC), the GIBTM 2014 Knowledge program will be supported by SITE, MPI, ICCA and Green Globe and will include Business Travel, Industry Knowledge, Association and Sustainability sessions, which will deliver cutting edge professional education opportunities for MICE and Business Travel professionals.