submitted by Jeff Hannah, Founder and President of the Global Exhibitor
First In-Person Session Set for Atlanta, November 2024
Dayton, OH – Global Exhibitor is excited to announce the launch of Trade Show Basics, a live, in-person training series designed to provide essential knowledge for individuals new to the trade show industry. The first session will take place in the Atlanta region on November 14 and 15, 2024, in two half-day sessions. Following the launch, the course will tour major U.S. cities, offering annual opportunities for attendees to participate locally.
Trade Show Basics offers a comprehensive introduction to the trade show world, covering key topics such as the fundamentals of trade show production, the various roles and companies involved in the industry, and the essentials of on-site logistics. Attendees who complete the course will earn a certificate of completion, an important credential as they begin or advance their careers in the trade show sector.
“The influx of new talent, coupled with the significant loss of institutional knowledge during the COVID-19 pandemic, has created a crisis in onboarding, training, and assimilation for small businesses,” said Jeff Hannah, creator of Trade Show Basics and seasoned international veteran of the trade show industry. “Giving back ensures the industry’s sustainability and the nurturing of future talent. Together, through strategic training initiatives, the exhibition industry can address its training gaps, fostering a skilled and resilient workforce.”
This course is uniquely tailored to employees on the supplier side of the trade show industry, an underserved group in terms of industry-specific training. Unlike any other program currently available, Trade Show Basics is structured to meet participants where they are by visiting key cities across the U.S., reducing travel costs and increasing accessibility. The course is also priced affordably, making it an attractive option for people at any level of experience and particularly valuable for small businesses, which often lack the resources to provide in-depth employee training.
Dee Silfies, co-founder of the Certified Trade Show Marketer (CTSM) Program, shared her thoughts on Jeff Hannah’s leadership: “Jeff is an excellent teacher and is uniquely suited to create a comprehensive training course like this. He has taught thousands over the years – with excellent reviews.”
Trade Show Basics is endorsed by the Exhibition and Events Workforce Development Federation and serves as part of a pre-apprenticeship program. Participants will earn competency credits that can be applied toward one of the Federation’s Department of Labor Registered Apprenticeship programs. Laura Palker, President of the Federation, added, “Drawing from his huge depth of
industry expertise, Jeff Hannah has crafted a first-rate and comprehensive training program, giving participants a huge step forward in their career.”
For more information and to register for Trade Show Basics in Atlanta or future sessions, visit www.globalexhibitor.com.
About Global Exhibitor
Founded by Jeff Hannah, Global Exhibitor is a leader in trade show consulting, training, and international business strategies. With over 30 years of global experience, Jeff has worked in every facet of the trade show industry—from design and strategy to labor, production, and on-site services. He has also served as a show organizer. Global Exhibitor specializes in custom training courses that equip individuals and companies for success in the dynamic and evolving trade show landscape.
About the Exhibitions and Events Workforce Development Federation
The Exhibitions and Events Workforce Development Federation is a network of Artisans, Masters, and Professionals connecting to advocate, support, and develop the industry’s workforce.
