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The American Gaming Association (AGA) and Reed Exhibitions announced G2E 2011 will take place Oct. 4-6, reflecting a newly adjusted schedule which moves the annual tradeshow and conference ahead by more than one month.

Also beginning in 2011, G2E will move from the Las Vegas Convention Center (LVCC) to the Sands Expo and Convention Center (SECC). The dates of G2E Asia, held annually in Macau, will shift in order to create a more evenly spaced global calendar of events.

“G2E is the only international event developed by the industry, for the industry,” said Frank J. Fahrenkopf Jr., president and CEO of the AGA. “These changes, which were made with the needs of both exhibitors and attendees in mind, are concrete proof of our commitment to that creed. We expect the revised schedule to result in increased attendance and sales at all of our events.”

According to show organizers, the revised schedule brings with it numerous advantages, including allowing exhibitors more breathing room between major international gaming events. It also will help purchasing decision makers at gaming companies plan for the year ahead with greater ease, and ultimately, enhance exhibitors’ bottom lines.

“As a Las Vegas-based casino operator, I know well how crucial G2E’s flagship show is to both the gaming industry and to this city,” said Michael Leven, president and COO, Las Vegas Sands Corp. “The Sands Expo and Convention Center is honored to host such an important annual event and we are eager to do our part to help it grow in the coming years.”

In 2012, G2E Asia will begin taking place in late May, several weeks earlier than previous shows. The expo will continue to be held at convention facilities at The Venetian Macau.

The complete three-year, revised calendar of future G2E events is as follows:
•  G2E 2011; Oct. 4-6
•  G2E Asia 2011; June 8-9
•  G2E 2012 ; Oct. 2-4
•  G2E Asia 2012; May 22-24
•  G2E 2013; Sept. 24-26*
•  G2E Asia 2013; May 21-23

Date shifted to accommodate the Jewish holidays
“Developing shows that address the needs of our participants always has been our top priority and their feedback was the key driver of these changes,” said Courtney Muller, senior VP, Reed Exhibitions. “We have had a tremendous run at the LVCC and thank their team for their tireless efforts on behalf of the industry. We look forward to this next chapter with great anticipation for continued success in G2E’s next decade.”

The new calendar and venue were unveiled during a media briefing, which convened gaming industry executives and employees at The Venetian Las Vegas. An archived webcast of the event can be accessed at www.lasvegassands.com.

In November, G2E’s theme this year, The New Casino: Operating at Maximum Efficiency for Today’s World, will celebrate its 10th anniversary. The 2010 conference and tradeshow will offer several exciting new programs, including the inaugural iGaming Congress at G2E, which will provide important information about current and future prospects for online gaming companies. G2E 2010 will take place Nov. 16-18 at the LVCC.



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