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GMCVB employee promoted to a senior role

The Greater Madison Convention & Visitors Bureau (GMCVB) leadership and board of directors promoted an employee to executive vice president.

Dianne Morgenthaler, who has been with the GMCVB since 2009, previously held the positions of vice president of marketing and strategic planning and director of marketing.

“Her expertise and insights are truly valued and will help to continue to propel our organization’s work forward,” said Deb Archer, president and CEO, GMCVB.

Morgenthaler is a strategic marketing leader who has worked with premier brands, such as American Girl, Sports Illustrated and USA Today.

Amongst her many accomplishments, Morgenthaler is a proud graduate of Leadership Greater Madison (LGM) and remains active in the program.

Morgenthaler also holds the designation of Certified Destination Management Executive (CDME). CDME is the only integrated executive program specifically designed for the travel and tourism industry. The rigorous program is run by Destination Marketing Association International (DMAI), the global trade association for official destination marketing organizations. She earned this certification in 2013.

She holds a M.B.A. in Finance from the University of Rochester – William E. Simon Graduate School of Business Administration as well as a B.A. in Mathematics from Lafayette College.

A native of the Baltimore, Md. area, Morgenthaler has lived in Madison since 2000.


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