Service consultancy company gravitation has announced the launch of its strategic planning services to help corporate marketers and C-suite executives maximize their investment in exhibits and events.
Located in Odenton, Md., the marketing consultancy offers global business targets for face-to-face marketing at shows.
Responding to the increasing needs of companies to drive significant value return in exhibit marketing, CEO and co-founder Bill Lanisek has created a new proposition to initiate strategy early in the planning cycle that successfully supports business acquisition and delivers clear event ROI.
The gravitation core team draws on its experience in high-level roles within corporate marketing and full-service, creative-event provision.
Lanisek is joined by Patricia Sanders, who brings a wealth of strategic communications experience through corporate communications leadership roles in blue chip aerospace, defense and technology companies.