Hannover Fairs Canada, a subsidiary of the German company Deutsche Messe, has purchased 50% of Truck World, a Canadian commercial vehicle show owned and organized by Newcom Business Media. The partnership will provide additional growth opportunities for the biennial event, which is scheduled for April 19-21, 2018, in Toronto, company officials say. It also deepens the relationship between the firms, which announced in April that they would be collaborating to introduce the North American Commercial Vehicle Show Sept. 25-29, 2017, in Atlanta.
“This partnership is a strategic business initiative for Hannover Fairs and Deutsche Messe in the North American commercial vehicle space,” said Larry Turner, president and CEO of Hannover Fairs. “The goal of this long-term partnership is to expand Truck World’s global reach by leveraging the success of Deutsche Messe’s worldwide portfolio of commercial vehicle shows, including the recently announced North American Commercial Vehicle Show (NACV Show) being jointly developed by Newcom and Hannover Fairs.”
“Truck World is Canada’s largest trade show for the trucking industry, combining two days of business with an owner-operator/driver component,” said Newcom founder and chairman Jim Glionna. “Partnering with Hannover Fairs to co-organize Truck World, as well as the Atlanta-based NACV Show brings a wealth of new business and networking opportunities for all of our events’ attendees and exhibitors.”