Healthcare Convention and Exhibitors Association (HCEA) launched a new look to further support its enhanced member benefits, education and support for professionals in health care exhibit marketing.
HCEA’s brand new logo features three squares in three different colors representing the three member types Regular, Associate and Supporting.
“As the three squares in the logo come together as one, so too do the three HCEA member types for our programming and events,” said Mike Pennington, executive vice president, HCEA.
HCEA is the only professional association solely dedicated to improving the field of health care exhibit marketing. Through education, networking and events, members are given a chance to share ideas, analyze trends and find ways to effectively market face-to-face.
Each year, HCEA provides research on the state of the industry and the top 50 medical meetings as well as create a directory of U.S. medical meetings, giving its members solid data by which to strategically map out their yearly marketing plan.
By reintroducing the brand, HCEA is positioning itself as a leader in exhibit marketing, understanding the marketplace and future potential to better support its members well beyond 2015.
