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OptosHill & Partners Inc., a full-service tradeshow exhibit design firm, has announced the addition of Optos to its client roster, and will premiere its partnership with the retinal imaging company in October at the Academy Meeting 2011 for optometrists in Boston, Mass., and the American Academy of Ophthalmology Annual Meeting 2011 in Orlando, Fla.

The team at Hill & Partners will bring Optos to the industry events with a custom-built 40-by-40 booth to be unveiled at the AAO meeting in Boston on October 12, 2011, during which Optos is slated to launch a new product.

Hill & Partners has also been commissioned by Optos to design pre-show mailers for both events; distinctive brochures detailing Optos’ presence at the major industry tradeshows will be mailed to medical doctors and general attendees in advance of the events.

To further launch Optos’ new product, Hill & Partners will design and execute a special event slated for October 13, 2011, at the Boston Museum of Science. Invited guests will include medical students attending the American Academy of Optometry Annual Meeting and tradeshow.

In addition, Hill & Partners will design permanent installations at Optos corporate offices in Marlborough, Mass. – a history wall that details the company’s origins and growth and four marketing kiosks related to company promotions.

“We’re excited to work with Optos and build awareness of its pioneering products,” said Michael McMahon, president and CEO of Hill & Partners.

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