Hill & Partners, Inc., a full-service exhibit house comprised of Branded Environment specialists, displayed its international presence by designing a Custom Branded Environment for GTECH, a gaming technology and services company.
Displayed at the 2013 EL Congress (7th European Lotteries Congress), held June 3-6 in Tel Aviv, Israel, was a 10m x 9m circular Custom Branded Environment designed and managed by Hill & Partners to spotlight GTECH’s product line through work and demo stations. The circular design of each station provided ample space for product demos, information gathering and conversations with GTECH representatives.
“It was a pleasure to work with GTECH in Tel Aviv, one of the most interesting cities in the world,” said Michael McMahon, president and CEO, Hill & Partners, Inc. “We’re proud of our long-term relationship with this global company and of our ability to provide Branded Environments that showcase the GTECH brand to domestic and international audiences.”
Other prominent features of the Branded Environment included a 13-foot high internally lit fabric backdrop, fit with custom-designed graphics and paired with monitors along an illuminated metallic back wall.
Visitors to the GTECH property were provided a sophisticated, yet comfortable bar and seating area. A canopy, headed by three-dimensional GTECH logos, served a dual function of providing high visibility and creating a separated space for private discussions.
Hill & Partners has partnered with GTECH for more than 12 years, supporting the company at national and international tradeshows.