Plans to Bring Event Sustainability Mainstream to its Network of 7,500+ Planners & Suppliers
HIP Network recently announced the acquisition of sustainability platform Convene Green from ASAE (American Society of Association Executives). Previously a stand-alone brand within the ASAE Membership Toolset, Convene Green is positioned to become the preeminent industry benchmark for innovative event organizers, hotels, destinations and suppliers who service the meetings and events sector.
“We recognize that event sustainability is still one of the most underserved areas within our industry. As a brand who represents some of the most influential Association & Corporate Planners and Suppliers, the HIP Network platform allows Convene Green to create a stronger, more innovative marketplace for environmental, social and economic impacts of meetings and events”. – Dan Sherman, founder & CEO at HIP Network
The audience most interested in environmental, social and economic impacts of meeting and events is Gen Y and Millennials. It’s clear then why HIP Network – widely known for its ability to rally the next generation of executives in their 20s, 30s, and 40s – is Convene Green’s new home. Given that sustainability continues to be a priority to these future leaders, Convene Green is already being heralded as a welcomed tool.
“Over the years, it’s become clear that HIP Network is uniquely positioned to drive the event sustainability conversation, and I’m confident that Convene Green will continue to enhance the performance of our association stakeholders.” – John H. Graham IV, FASAE, CAE, president & CEO at ASAE
Convene Green stakeholders include both event planners and strategic suppliers. Planners are pointing to key features of the new pledge structure including resources to track, manage, and communicate big or small eco-friendly initiatives throughout the lifecycle of an event. On the other end of the events ecosystem, suppliers themselves are surprised at how compatible and relevant the Convene Green Leaders enrollment process is. It takes into account previously achieved sustainability certifications, standards adoption, or organizational practices.
On Thursday, November 17, 2016, HIP Network will officially announce Convene Green’s future product plans during their innovation conference, “Sessions in the City” at the Washington Marriott Georgetown. To learn more or register for the event, visit http://www.hipnetwork.org/sessionsinthecity/.
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org