On Jan. 14, the Hong Kong Trade Development Council (HKTDC) started the 50th edition of Hong Kong’s Fall/Winter Fashion Week four-day run. Hosted at the Hong Kong Convention and Exhibition Center (HKCEC), 1,400 exhibitors were attracted from 11 countries and regions. Fashion Week 2018 drew 14,000 buyers from 76 countries and regions, reinforcing Hong Kong’s position as a key sourcing hub for global fashion traders and retailers.
“We are thrilled to kick off the 50th edition of Hong Kong Fashion Week for Fall/Winter,” says HKTDC Deputy Executive Director Benjamin Chau. “What started out as a small-scale show, held at local hotels, has become Asia’s largest fashion fair, creating many important business opportunities for exhibitors from Hong Kong and around the globe.”
Chau urges industry players to grasp opportunities presented from emerging market buyers and remain competitive in design quality adding, “Hong Kong Fashion Week is poised to remain as the ideal platform through which the industry can promote the latest products and exchange the latest information on fashion and market trends.”
Barney Cheng and LuLu Cheung Featured at Corporate Fashion and Uniforms Zone
Due to different sectors, Fashion Week incorporates themed zones to cater to the garment industry’s sourcing needs: garments, designer labels, upstream products, trade services and new production technologies in fashion. Additionally, the World of Fashion Accessories brings items ranging from shoes and bags to fashion jewelry, scarves and shawls.
The Corporate Fashion and Uniforms zone returns this year. Featuring the Hong Kong Designer Uniform Display, collections showcase the uniforms of Hong Kong’s top designers such as Allan Chiu, Barney Cheng, Kurt Ho & Nelson Leung, LuLu Cheung and Mountain Yam.
The Federation of Hong Kong Footwear Ltd showcases its latest shoe designs with a fashion parade. Special product zones such as Fashionable Sportswear, Thermal Clothing, Bridal & Evening Wear and Intimate Wear & Swimwear feature the latest designs. The collaboration of 60 designers from different countries and regions present the International Fashion Designers’ masterpieces.
FASHIONALLY Parades Show Creativity of Budding Hong Kong Labels
Six fashion designer labels from Hong Kong present at the “FASHIONALLY Collection #13” including Yeung Chin of YEUNG CHIN, Jane Ng of phenotypsetter and Alee Lee of ALEE LEE.
The FASHIONALLY Presentation showcases the design works of local fashion designers Arto Wong of ARTO, Jason Lee of YMDH and Carrie Kwok of CAR|2IE through theatrical storytelling. On Jan. 16-17, Yam Chanis is going to collaborate with FASHIONALLY for the first time, showcasing his handcrafted dolls MICH at the MICH-ALLY Exhibition.
Buyer Forums and Fashion Trend Seminars Promote Industry Exchange
Buyer forums, trend-forecasting seminars and sharing sessions provide industrial platforms to market information and exchange ideas about technology production, featuring Fashion Snoops on “The Visionary Fashion Trends for Spring/Summer 2020.” Rapid footwear prototyping, the sustainable development of the fashion industry, the cotton market outlook and the latest cotton textile technologies, as well as online-to-offline retailing strategies will be discussed in upcoming features.
Hong Kong’s sourcing hub, frequented by international traders, major retailers and chain stores, displays the annual Hong Kong Fashion Week for Fall/Winter to advertise the latest products and accessories. To create more business opportunities for exhibitors, the HKTDC arranges 90 buying missions from 43 countries and regions, which brings more than 3,800 companies to the show. Participants include representatives from fashion brands, major chain stores and distributors from both traditional and emerging markets, such as the Czech Republic’s Zoot, Indonesia’s The Goods Dept, Japan’s LEON International, Korea’s Lotte Department Store, Russia’s Forward, the U.K.’s Temperley London, and U.S.’s 3NT.
Innovative Digital Initiatives Lead to New Era of Connectivity
Through the latest version of the HKTDC Marketplace app, the HKTDC recently launched the new Exhibitor e-Badge that offers seamless access to the fairground. This initiative, together with the Buyer e-Badge, enables exhibitors and buyers to connect digitally by scanning each other’s QR code. The features strengthen connectivity between exhibitors and buyers, maximizing information exchange as well as business opportunities at the fair.
YDC 2019 Opens for Application
Since 1977, The HKTDC has been organizing the Hong Kong Young Fashion Designers’ Contest (YDC) to unearth talented local designers. This year’s competition will be held during CENTRESTAGE in September and is now open for application. For more info, visit www.fashionally.com/ydc_application.
Established in 1966, the Hong Kong Trade Development Council is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organizes international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more info, visit www.hktdc.com/aboutus.
