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Launching a new and dynamic International Village, The Hotel Show will dedicate the category to specific products showcased by their country of origin.

Taking place in Dubai Sept. 28-30, The Hotel Show is the largest international showcase of its kind for the industry. The new Country Pavilions will include representation from Belgium, China, France, Germany, Greece, India, Italy, Philippines, Portugal, Spain, Turkey, Thailand and the UK.

“The Hotel Show Dubai 2014 is the foremost platform for the hospitality industry,” said Serena Florian, project manager, COREXPO ITALIA. “This gives exhibitors the opportunities to get in touch with almost 17,000 visitors from all over the region, looking for the best supplies for their hotels and resorts.

Suppliers to the industry will benefit from being part of their own pavilion as visitors on registration will be asked to identify which countries they are interested in viewing products from. Once identified, they will then be targeted with information that relates to specific exhibitors from the regions they have chosen so when they arrive at the show, they can easily identify their international pavilion of choice.

Simona Novelli, senior director, Birmingham Chamber of Commerce, will be part of the UK Trade & Investment group to support The Hotel Show, and explained why this new area is an important addition to the event.

“We are delighted to have an official UK pavilion for the first time in many years showcasing the best of British innovation,” Novelli said. “Recognizing the potential within the UAE, we have identified this as a priority market for UK exports and two leading organizations are coordinating the UK presence, both the BCI Overseas Fairs Division and BCFA.”

The new area of the show floor in Halls 3 and 4 of the Dubai World Trade Centre is expected to attract all elements of the hotel supply chain.

“This initiative helps elevate the global nature of The Hotel Show, giving an identity to each country and its own individual products and services,” said Christine Davidson, event director, The Hotel Show. “Of course, there will still be many of the world’s leading brands that choose to exhibit under their own brand elsewhere in the show, but for those wanting to be within their own region’s showcase, this is now the perfect solution.

“We would like to welcome more international designs, products and services, so we now have the perfect location for them”.

To attend and learn more about The Hotel Show 2014, visit www.thehotelshow.com


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