The International Association of Exhibitions and Events (IAEE) is adding an exhibitor education course titled Exhibitor Strategies and Tactics to its CEM Learning Program, which has traditionally focused on the needs of the trade show organizer. This new course is specifically suited for trade show exhibitors. Organizers who not only want to understand the challenges their exhibitors face, but also want to effectively communicate with their exhibitors the value of investing in their show, should also take this new course.
This unprecedented active learning experience provides step-by-step implementation details of an industry proven solution to the age-old problem of poor lead follow-up after a trade show that will increase sales lead follow-up, and sales, as well as earn a positive Return on Investment (ROI) from exhibiting.
Exhibitor Strategies and Tactics is ideal for new and experienced exhibit managers interested in learning the dos and don’ts of cost effective pre-, during, and post-show exhibiting. It is also a powerful tool for exhibitors wanting to increase their sales through content created by successful exhibitor, Richard Erschik. Erschik has more than 50 years of trade show industry experience and has been a featured speaker and presenter at the EXHIBITOR Show in Las Vegas for 18 years.
“For more than two decades, my company provided the unique service of sales lead response management that I now teach exhibitors as a process that they can implement themselves,” says Erschik. “I’m excited to be working with IAEE as an exclusive partner.”
“We have known of Richard’s passion to help exhibitors prove the value of trade shows for years,” adds IAEE Senior CEM Program Manager Jennifer Potter, CEM. “We look forward to our partnership with him.”
The new Exhibitor Strategies and Tactics CEM course will be available to show organizers and individual exhibitors as a virtual course on 28 March and 22 June 2023. The cost is $299 for IAEE members and $440 for non-members. Click here for the complete 2023 CEM calendar of events.
The Certified in Exhibition Management® (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibitions and events management arena. Click here for more information about IAEE’s Certification Journey.
