International Association of Exhibitions and Events (IAEE) announced the recipients of its annual Art of the Show Competition.
Of this year’s 162 submissions, 33 entries will be honored for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be on display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held Dec. 9-11 in Los Angeles.
“Marketing composes the backbone of the overall business model, and the Art of the Show Competition directly reflects how essential exhibitions and events are to that model,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “The level of excellence from all the entries – and, of course, the winners – is a real testament to how strong this industry really is.”
The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry. It includes 15 different categories of competition, spanning three show sizes. Each year, IAEE presents a Best of Show award, which is selected from the individual category winners of the Art of the Show competition. An independent, credentialed panel of judges selects the Best of Show winner. This year’s Best of Show winner is Global Experience Specialists (GES) for its Expresso entry in the Most Innovative Use of Technology category.
The 2014 IAEE Art of the Show Competition winners are:
Attendance Promotion Brochure: Under 50,000 nsf
Society of Petroleum Engineers
SPE International Conference on Health, Safety and Environment
Attendance Promotion Brochure: Between 50,000 and 150,000 nsf
CSG Creative
National Apartment Association Education Conference & Exposition
Attendance Promotion Brochure: Over 150,000 nsf
CSG Creative
International Vision Expo & Conference
Attendance Promotion Campaign: Under 50,000 nsf
Ontario Hospital Association
HealthAchieve
Attendance Promotion Campaign: Between 50,000 and 150,000 nsf
Texas Nursery & Landscape Association
Nursery/Landscape Expo
Attendance Promotion Campaign: Over 150,000 nsf
Tarsus Group
Labelexpo Americas 2013
Brand Design or Development: Under 50,000 nsf
CSG Creative
Healthy Children Expo
Brand Design or Development: Between 50,000 and 150,000 nsf
Reed Exhibitions and Global Experience Specialists (GES)
The Agenda Show
Brand Design or Development: Over 150,000 nsf
CSG Creative
PRINT 13
Convention Center Promotion
Orange County Convention Center
Email Promotion: Under 50,000 nsf
Ontario Hospital Association
HealthAchieve
Email Promotion: Between 50,000 and 150,000 nsf
onPeak
Sweets & Snacks Expo 2014
Email Promotion: Over 150,000 nsf
CSG Creative
2014 International Sign Expo
Exhibit Sales Brochure & Prospectus: Under 50,000 nsf
Vance Publishing Corporation
The Packer’s Midwest Product Conference & Expo
Exhibit Sales Brochure & Prospectus: Between 50,000 and 150,000 nsf
National Cattlemen’s Beef Association
Cattle Industry Convention and Trade Show
Exhibit Sales Brochure & Prospectus: Over 150,000 nsf
American Pet Products Association
Global Pet Expo
Green Collateral Printed Piece: Between 50,000 and 150,000 nsf
Natural Products Expo West
Natural Products Expo West Show Brochure
Most Innovative Use of Technology
Global Experience Specialists (GES)
Expresso
Print Advertising: Under 50,000 nsf
Frost Miller Group
ATM World Congress 2014
Print Advertising: Between 50,000 and 150,000 nsf
Frank. Strategic Marketing
HPBExpo
Print Advertising: Over 150,000 nsf
Frank. Strategic Marketing
CEDIA EXPO
Show Daily: Under 50,000 nsf
American Payroll Association
Annual Congress
Show Daily: Over 150,000 nsf
IDG World Expo
E3 2014
Show Photography: Under 50,000 nsf
Ontario Hospital Association
HealthAchieve
Show Photography: Over 150,000 nsf
CSG Creative
International Vision Expo & Conference
Show Promotion – Website: Under 50,000 nsf
Marketing Design Group
Pacific Market Center
Show Promotion – Website: Over 150,000 nsf
Consumer Electronics Association
2014 International CES
Signage or Decoration: Under 50,000 nsf
T3 Expo
ESX 2013 – Nashville, TN
Signage or Decoration: Between 50,000 and 150,000 nsf
ADA, Freeman
ADA: American Dental Association
Signage or Decoration: Over 150,000 nsf
NAMM, National Association of Music Merchants
2014 NAMM Show
Sponsorship Development Program: Under 50,000 nsf
ANSA Productions
Connected Car Expo
Sponsorship Development Program: Between 50,000 and 150,000 nsf
National Cattlemen’s Beef Association
Cattle Industry Convention and Trade Show
Sponsorship Development Program: Over 150,000 nsf
American Pet Products Association
Global Pet Expo
Click here to view the 2014 Art of the Show competition winner gallery. For more information about IAEE’s Art of the Show Competition, visit www.iaee.com/aos.
