Competition Honors Excellence in Exhibitions and Events Marketing Materials
The International Association of Exhibitions and Events announces the results of its annual Art of the Show Competition. This year’s 142 entries yielded 36 winners and 28 honorable mentions for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be featured in a gallery style display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 6-8 December 2016 in Anaheim, California.
“This year, we revamped the category descriptions and criteria and added two new ones – Attendee/Booth Interaction and Social Media Campaign,” noted IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “These improvements allowed for more elaborate entries to be submitted, and we can see from all the entries that the exhibitions and events industry is at the forefront of some very innovative and effective marketing activities.”
The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry. It includes 15 different categories of competition, spanning three show sizes. The entries are judged by an independent panel of judges who score the entries based on each category’s criteria. Each year, IAEE presents a Best of Show award, which is the highest scoring entry across the entire competition.
This year’s Best of Show winner is the Ontario Hospital Association for its HealthAchieve entry in the Social Media Campaign: Under 75,000 nsf category.
“HealthAchieve has been bringing health care and business leaders together for over 92 years,” said Anthony Dale, President and CEO, Ontario Hospital Association. “Each year, our HealthAchieve team sets a new standard of excellence guided by our quest to inspire innovation and ideas that will drive the health care system forward.”
Click here to view the complete 2016 Art of the Show Competition Gallery featuring this year’s winners and honorable mentions in each category.
Trusted since 1928, IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. Visit www.iaee.com for more information.