The International Association of Exhibitions and Events has agreed to partner with Bear Analytics, an event data analytics company based in Arlington, Va., to provide its industry-leading data analytics solutions and team of analysts to IAEE to enhance attendance at Expo! Expo! IAEE’s Annual Meeting & Exhibition in 2019 and 2020. Expo! Exo! 2019 is taking place Dec. 3-5 in Las Vegas.
By collaborating with Bear Analytics, IAEE gained insights on attendee behavior that it used to earn a 17.8 percent increase in the core audience it pursued in the run-up to its Expo! Expo! IAEE’s Annual Meeting and Exhibition 2018.
“Bear Analytics showed us that data is actionable and data drives creativity, messaging and tactics. It’s become the foundation of everything we do to market the show,” says Nicole Bowman, vice president of marketing and communications at IAEE.
For the upcoming Expo! Expo!, Bear Analytics has delivered a number of its flagship solutions into its engagement with IAEE including:
Data Launchpad & Audience Database: Industry leading data solution that cleans, enriches, consolidates, and securely stores prospect and alumni event data across multiple external databases for use during the attendee acquisition campaign.
Audience Heartbeat Plus: Built upon the best in class behavioral analytics solution that defines an event audience across 120 individual and organizational metrics. Now diving deeper into audience segmentation and profiling those behaviors responsible for the most recent event’s performance.
Audience Pulse: The real-time advanced analytics platform utilized by the IAEE team to power their agile marketing strategy for 2019. The Audience Pulse solution consumes, analyzes and reports on opportunity centers weekly by integrating the Audience Database with real-time registration conversions. This analysis results in key focus areas such as pacing, forecasting, and micro analysis of various attendee segments.
“During the 2018 Expo! Expo! marketing campaign, I was able to see where attendance was lagging in various segments and provide a solution to remedy this. The results were almost instantaneous, and that is exciting from a marketing perspective. I look forward to bringing an even more agile approach to the show’s marketing for the 2019 campaign,” Bowman says.
“We are very excited to build upon our 2018 success with IAEE. Activity and results are at the core of what we do, and the IAEE team embodies that philosophy. They continue to push our technology and our team to make their vision for Expo! Expo! a reality,” adds Joe Colangelo, CEO and co-founder of Bear Analytics.
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. For more info, visit www.iaee.com.
Bear Analytics is focused on telling the story of an event’s data to inform better decision-making – leading to increased attendance, more agile marketing, and increased exhibition and sponsorship revenues. Powered by philosophy built on cutting edge data hygiene, analytics, visualizations and human intelligence – Bear enables exhibition organizers to easily transform data they already collect into actionable information that improves event health and accelerates growth. For more info, visit www.bearanalytics.com.
