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IAEE report: Positive trends abound in tradeshow industry

Exhibiting during the current year and beyond should prove bountiful for the tradeshow industry with several positive business trends identified by the latest industry report published by the International Association of Exhibitions and Events (IAEE).

The IAEE Public Events Council has released results of its 2012 Public Eventsiaee_feat48 Industry Report, is a four-year study of the tradeshow industry and indicates generally positive growth in exhibition space across several industry sectors. But some niche markets continue to struggle with current economic conditions.

“With four years of survey data now available, the overall health of the public events industry is encouraging with continued growth in exhibit space sales and revenue and steady attendance figures,” said David DuBois, president, IAEE. “The economy, however, continues to be a factor impacting many smaller businesses and niche sectors of the public events industry.”

In 2009, the Public Events Council distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The report identified which public events industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up to that report, the survey is repeated annually with subsequent reports detailing individual and comparative statistics over the years.

Key results include:

•    Revenue in 2012 continued positive growth with 90 percent reporting better or nearly the same results and only 10 percent reporting worse results than in 2011.
•    Some 6 percent cancelled events due to economic circumstances in 2012 compared to 50 percent in 2009; and,
•    The Travel, Boating/Marine, Auto, RV and Food and Beverage industries all report seeing signs of recovery moving into 2013.

The survey report on the Public Events Industry 2012 is free for IAEE members and available for a fee by non-members at www.tradeshowstore.com. The Professional Show Managers Association helped a great deal in gathering data for the 2012 report.

The IAEE Public Events Council is charged with bringing awareness, engagement, education and recognition to the public events community. Public events resources such as the industry reports, education opportunities at the Midyear and Annual meetings, information on the Top Public Event recognition program and the public event organizer discussion group can be found on the IAEE website.

Since 1928, the IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. The IAEE is the largest association of the exhibitions and events industry in the world with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of the IAEE.

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