The 11th edition of IBTM Americas 2021 will take place face-to-face, Aug. 18 and 19, at Centro Citibanamex Mexico City and is expected to be the event that reconnects and revives business in the meetings industry in Mexico and Latin America.
Under the concept “Humanizing events,” IBTM Americas will provide a platform for meetings and events professionals to connect and meet with friends, partners and colleagues.
IBTM Americas 2021 will be a special edition with around 2,000 people expected to attend over the two-day event and 350 exhibitor and co-exhibitor companies with a stand or pavilion where they will be able to offer their products and services. Exhibitors will attend primarily from North America, Mexico and Latin America, as well as destinations in Europe and Asia.
Many international destinations, including several first-time exhibitors, have been confirmed. Spain will join with its main convention bureaus. Argentina, Korea and Japan have signed up, as well as cities from the United States including New York. Panama, Colombia and Cuba will return this year. Peru will be the guest country and will present its tourism offer to the meetings industry.
“As always, we will have the strong intention of doing business, with more than 7,000 pre-scheduled appointments booked and we expect to achieve business opportunities of nearly $1,000 million. In addition, we will contribute to Mexico City with more than 4,000 room nights and we will, as an industry, achieve the revival of our companies and demonstrate that the meetings and events industry is more alive than ever and committed to its economic reactivation,” comments David Hidalgo (pictured left), event director.
The education program will include seven special congresses: The Romance Congress, Pharma Congress, Sustainable Events Interactive Forum, Event Design Hybrid Conference, DMOs Day, third MPI International Hispanic Forum and the first DMCs Latin American Congress. In addition, there will be around 40 conferences delivered by experts in different fields including pharma, marketing, weddings, finance, social media, tourism, events and experiences.
IBTM Americas’ opening conference, presented by Allenamenti Speakers Bureau, will be led by María Scherer, renowned writer, journalist, analyst and lecturer. Director of Proceso magazine, collaborator and host of El Financiero TV Maria will present a talk titled: Today’s political Mexico: understanding the present to imagine the future.
On Wednesday, Steven Paganelli, director of Destinations, Hotels and OTAs, Americas region at TripAdvisor, will talk about the “Construction of loyalty with clients: riding in the roller coaster of consumers emotions” and the following day, the first conference will be presented by Gabe Zichermann, entrepreneur, author, mentor of startups and expert in gamification: “Engaging with the audience of the future: Gamification, digital addition and A-Ha!”
The closing lectures will also be presented by Allenamenti Speakers Bureau. On Wednesday, Luis Fernando Tena, renowned former coach of the Mexican Soccer Team, gold medal winner at the 2012 Olympic Games and professional Keynote Speaker will present his conference titled “Transcend.” On Thursday, Andrés Aguilar, lecturer, consultant and promoter of the culture of peace and contentment will talk about “Contentment strategy,” a lecture that will become an experience of transformation and productivity analysis for organizations.
Comprehensive health and safety measures will be undertaken at IBTM Americas, including temperature measurement, hand sanitizer points, face masks while in the venue and appropriate physical distancing.
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across five continents. The portfolio includes IBTM World, IBTM Africa, IBTM Americas, IBTM Asia Pacific, IBTM Wired and IBTM Connect. For more info, visit ibtmevents.com
IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Centro Citibanamex in Mexico City every August. For more info, visit ibtmamericas.com
RX (Reed Exhibitions) is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more info, visit rxglobal.com
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £36.6bn, €42.4bn, $51.5bn. For more info, visit relx.com/investors
