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ibtm arabia partners with Abu Dhabi Convention Bureau

ibtm arabia, an event designed for meeting professionals in the Middle East, confirmed that Abu Dhabi Convention Bureau will be the exclusive partner for the closed event, taking place at The St. Regis Hotel Saadiyat Island Resort, Abu Dhabi, from Feb. 10-12.

“We are delighted to have Abu Dhabi Convention Bureau on board as our partner for ibtm arabia. Abu Dhabi is rapidly evolving into a world-class, sustainable meetings industry destination, and our strong relationship with Abu Dhabi Convention Bureau has really allowed us to showcase the destination’s potential to prospective meeting planners from across the globe,” commented Lois Wilcox, exhibition manager, ibtm arabia.

“This year, our exclusive one-to-one event will bring a whole new concept to the region, creating a three-day community where everyone does everything together; business, education and networking,” concluded Wilcox.

ibtm arabia has significant potential for growth for the global, regional and local meetings industry according  to Mubarak Al Shamisi, director, Abu Dhabi Convention Bureau – a dedicated entity of Abu Dhabi Tourism & Culture Authority  charged with stimulating the meetings industry in the emirate.

“We are confident that our commitment to ibtm arabia will bring significant benefit to our growing MICE sector, and expand awareness of our luxury, competitive destination to global industry players.  As the partner for this year’s inaugural event, we will demonstrate a commitment to supporting our public and private sector partners to ensure Abu Dhabi remains front of mind as a leading regional MICE destination’” he added.

ibtm arabia is an exclusive event designed for meeting professionals, where Hosted Buyers and exhibitors are carefully selected using a quality over quantity approach. The event will have an equal number of Hosted Buyers and exhibitors and will not be open to trade visitors.

This new closed-show format will ensure that buyers and exhibitors can focus solely on their business appointments and the new one-to-one mutual matching format will ensure that exhibitors attending can select the Buyers that they want to meet with.

For further information about exhibiting, visit www.ibtmarabia.com.

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