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IBTM Asia Pacific 2021 Releases Details

Global meetings and events industry trade show organizer IBTM has announced first details of its rescheduled IBTM Asia Pacific, which will take place from April 13-14, 2021, in Singapore, at the Marina Bay Sands Expo and Convention Centre.

The 2021 event will be themed “Inventing the Future” and will provide the platform and tools to reshape and rebuild our industry. The event will feature a robust education program and networking opportunities designed to excite, educate and inspire event professionals looking to the future. Further details will be revealed in due course

Michael Jones IBTM Asia PacificIBTM Asia Pacific Event Manager Michael Jones (pictured left) says, “Our industry is renowned for its tenacity and adaptability, especially under pressure and now more than ever ‘inventing the future’ feels a very apt theme as we work together to recover, re-imagine and rebuild.

“We are working on a range of exciting initiatives in the run up to the event, including a regionally focused future trends report which will be unveiled in the coming weeks,” he continues. “Together with the team at Singapore Tourism Board and our venue partners, we are looking forward to delivering a COVID-safe event with the highest quality business opportunities for exhibiting partners and a comprehensive incentive and familiarization program for our Hosted Buyers.”

IBTM Asia Pacific is the leading event for the meetings and events industry in the region, bringing together a high caliber group of international and regional meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. Already 50 percent of exhibitor space has been sold. The event is under-pinned by IBTM’s sophisticated, industry-leading Hosted Buyer program which creates personalized appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.

Dr. Edward Koh, executive director, conventions, meetings & incentive travel, Singapore Tourism Board says, “IBTM is a valued partner of ours, and their upcoming Asia Pacific show in 2021 will no doubt be a key highlight in Singapore’s business events calendar. During this period when business events worldwide have gone on pause, STB has been working resolutely with relevant government agencies in Singapore, as well as local and international MICE stakeholders, to come up with a set of robust safe management measures and guidelines to ensure that resumption of business events will be safely and carefully managed.

“One of these stamps of assurance Singapore has is the SG Clean certification,” Koh continues. “This is a mark of excellence for tourism businesses—including hotels and meeting venues—which certifies that they adhere to high standards of cleanliness, hygiene and infection control. Complemented with safe management measures which tourism businesses must adopt in the new-normal operating environment, visitors will have added peace of mind. Our priority is to ensure that Singapore can re-open safely and sustainably for visitors to return again. We look forward to extending a warm welcome to IBTM Asia Pacific, as well as all attendees and exhibitors to Singapore in 2021.”

For more info, or to register interest, visit ibtmasiapacific.com.

IBTM, part of Reed Travel Exhibitions, is the world’s leading showcase for the meetings and events industry (also known as MICE) with a portfolio of five global and regional events providing business solutions on five continents. They include IBTM World, IBTM Africa, IBTM Americas, IBTM China and IBTM Asia Pacific. For more info, visit www.ibtmevents.com.

Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants. Their events, organized by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries. For more info, visit www.reedexhibitions.com.

The Singapore Tourism Board is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, they shape a dynamic Singapore tourism landscape. They bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more info, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg.


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