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The International Congress and Convention Association (ICCA) will hold a two-hour, hybrid workshop July 4 about what associations really think about the risks and rewards of outsourcing, and what the marketing implications are for suppliers.

Broadcast live from the ICCA Research, Sales and Marketing Programme (RSMP), the workshop will take place in the Westergasfabriek in Amsterdam, The Netherlands.

Meetings industry suppliers, associations and any other professionals interested are invited to join the live stream, the live chat and the Twitter chat to ask the speakers questions and to share ideas and experiences with fellow online delegates from all over the world.

Outsourcing is a hot topic with both suppliers and clients, as well as within the PCO community. During the hybrid session, ICCA member suppliers and associations will discuss issues such as:

  • Which services make most sense to outsource?
  • Who should control delegate revenue?
  • Who should carry risks?
  • Who should destination marketers most try to influence – the associations or their outsourced partners?
  • How can local suppliers best promote their services when associations are using outsourced partners?
  • How does Congress decision-making change when outsourced partners are involved?

The session is especially designed for meetings industry suppliers, associations and any other professionals interested in the outsourcing process, and is sponsored by the Thailand Convention & Exhibition Bureau.

Two international association representatives – Carola van der Hoeff of the International Pharmaceutical Federation and Karen McCain, International Orthoptic Association – will kickoff the discussion by putting forward arguments for and against outsourcing.
“Last year, we ran our first hybrid session at the RSMP on bidding for international association meetings,” said Martin Sirk, CEO, ICCA, who will be moderating the session. “For a live audience of 160 ICCA members, we ended up with an online audience of more than 600 people from 75 countries.

“We decided we would introduce a hybrid session in every year’s RSMP program and pick a really hot topic that would be relevant to the international association sector and to our members around the world.”

Join by watching the live stream July 4 and ask questions through chat and Twitter #ICCAWorld.


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