IMEX America has entered into a partnership agreement with Northstar Meetings Group that makes them Las Vegas show’s new major media partner.
IMEX America is set to launch at the Sands Expo at the Venetian/ Palazzo Hotel, Las Vegas, October 11-13, 2011, and will offer the U.S. meetings, events and incentive travel industry a unique model of tradeshows based on a large-scale, high quality hosted buyer program unlike any other.
In excess of 2000 hosted buyers will attend the show and will make thousands of appointments with exhibitors of their own choosing. Unlike many other shows, all appointments take place on the booth and buyers, and exhibitors have complete control over their own appointments, as well as benefiting from direct pre-show online communication.
Northstar Meetings Group will be the exclusive publisher of the official IMEX America Show Daily papers and the official IMEX America show catalog. The project will be managed by Northstar’s award-winning custom media team which has many years experience in producing high quality custom print and digital media products for domestic and international partners.
The deal means that IMEX America and exhibitors at the new tradeshow will benefit from extensive publicity opportunities in each of the groups four main titles; successful meetings, meeting news, meetings and conventions, and Incentive magazine, as well as major joint marketing campaigns.
Together they represent a potential audience of over 200,000 meeting professionals across the U.S.
Northstar readers will attend as hosted buyers alongside buyers selected by many other eminent industry organizations such as Maritz Travel, Conference Direct, Experient, HelmsBriscoe, HPN, Starwood, Marriott, Intercontinental Hotels, Rezidor, Mandarin Oriental, Ritz-Carlton, and Millennium Hotels.
Innovative app to be launched
The Show Daily newspapers and show catalog will be available in a digital edition which attendees can choose to access and download on their computer work station or laptop. In addition, Northstar will develop an IMEX America app that attendees and exhibitors can download for free for their smartphone or iPad.
This app will allow attendees and exhibitors to access the show catalog exhibitor information, agendas, schedules or Show Daily news direct from their smartphone or iPad reader.
“We are excited about the major media partnership with IMEX America,” said Bernie Schraer, VP and Group Publisher of the Northstar Meetings Group.
“Our extensive database of meeting professionals across the U.S. and expertise in publishing quality editorial products for the American meetings industry allows us to help IMEX America get off to a successful launch in the U.S. market,” said Ray Bloom, chairman of the IMEX Group. “This partnership means we can deliver exceptional value and media exposure to our exhibitors. For example, Meetings News Daily goes out to over 100,000 meeting planners every day, giving exhibitors access to a powerful buying audience. We are delighted to be in partnership with such an accomplished organization and to know that our daily paper and show catalog are in very safe hands.”