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IMEX Group and Cvent sign major marketing alliance

imex-americaOne year out from the inaugural show, the organizers behind new global meetings industry tradeshow IMEX America have signed a major marketing agreement with Cvent, the world’s largest meetings management software company.

Through the alliance, Cvent and the IMEX Group will jointly market IMEX America, which will launch at the Sands Expo/Venetian Palazzo in Las Vegas, Nev. on October 11, 2011, to an extensive, high-level audience of qualified buyers and suppliers from within the United States and other global markets. A series of joint promotions and marketing programs is set to start in January 2011.

IMEX America will offer a unique model of tradeshow, new to the U.S. market, that will enable exhibitors to meet and make business appointments at their booths with over 2,000 hosted buyers. Eighty percent of buyers will be from North America, 20 percent from other world markets; a factor which defines IMEX America as a truly international show on U.S. soil. Thousands more U.S. buyers are also expected to attend.

Working with Cvent to identify possible attendees and buyers, particularly from the U.S. and Canada, will significantly increase IMEX brand awareness and visibility, although the company’s authority is already fully proven as a result of its award-winning tradeshow, IMEX in Frankfurt, which has been running for eight years.

“We are thrilled to be working with Cvent,” said Carina Bauer, IMEX Group CEO. “This new alliance gives us extraordinary reach into the US meetings, incentive travel and events market and also partners IMEX America with a very strong, stable and respected brand name that shares similar values to our own. IMEX has always been dedicated to technological innovation and we have invested heavily in this side of our business for the benefit of our buyers and exhibitors. Cvent shares our client focus and passion for excellence.”

Cvent already partners with Meeting Professionals International (MPI), the Society of Incentive and Travel Executives (Site) and the Professional Convention Management Association (PCMA), all of which are also in partnership with IMEX America. MPI is both strategic partner and major educational provider for the new show.

Cvent’s strong reputation among government, corporate, association and education organizations and more than 6,500 customers will give IMEX added reach to promote the launch of IMEX America, and the company’s client base complements the profile of other hosted buyer groups already coming to the show.

For example, MPI’s 24,000 members worldwide comprise decision-makers from 80 percent of Fortune 100 companies and Carlson Marketing’s top corporate clients represent some of the world’s biggest Fortune 1000 companies. Maritz Travel will also be running its annual senior-level Customer Event during the show, which is set to attract up to 100 Fortune 500 corporate clients.

“Year after year, IMEX in Frankfurt has proven to be a tremendously valuable show for Cvent as well as our customers, and we are excited to help bring one of the most powerful shows in the global meetings and events industry to the U.S.,” said Chuck Ghoorah, Cvent’s co-founder and executive VP of sales and marketing. “We know IMEX America will deliver the top-notch business and educational opportunities the industry has come to expect, and look forward to helping make the inaugural show a success.”



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