submitted by Allison Tilque, Mekky Media
Global full-service event and experiential marketing agency Impact XM has announced the appointment of Dana McDonald as senior director of new business development. McDonald’s 14 years of experience in sales and project management will help the new business department in its effort to cultivate and develop new client relationships at Impact XM.
Throughout her time in the experiential industry, McDonald has held many positions in account and sales leadership, developing her passion and skill for identifying and evolving relationships with prospective clients. At Impact XM, she will seek to deliver meaningful experiential programs for new brand partners, enhance overall new business development efforts, and develop new and existing relationships across strategic industries of interest for Impact XM.
McDonald joins the team with an extensive history in the experiential industry, having specialized in both B2B and B2C events, in a wide variety of industries including technology, software, casino, video gaming, beauty/consumer retail, and finance. By incorporating
her experience to support new business efforts, she will play a key role in Impact XM’s growth and expansion.
“Dana knows what it takes to be successful from a new business perspective, and coupling that with her years of expertise in the experiential industry will make her a strong member of the new business department,” says Jared Pollacco, CEO of Impact XM. “The search for potential business partners is a never-ending process, and in order for our organization to continue to grow, we need people like Dana who can effectively implement new experiential programs while also cultivating long lasting relationships.”
“I am absolutely thrilled to be joining such an incredibly talented group of industry experts at Impact XM!” McDonald tells Exhibit City News. “The team has some of the most talented individuals that I’ve ever worked with – from in-house strategic experts and unparalleled creatives to an incredible operations team and expert client management leaders that are continually defining best practices for world-class service. Every level of an agency must continually evolve to be successful in this industry, and Impact XM never stops striving to achieve something better…for their clients, their employees, and the industry. I feel lucky to be here and cannot wait to see where the road takes me in the years ahead at Impact XM!”
About Impact XM
Impact XM is a global, full-service event and experiential marketing agency with 50 years of creating ownable experiences custom-made for your brand, personalized to your audience, and designed to deliver the results you desire. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Las Vegas, Dallas, Denver, Los Angeles, Washington D.C. and London, England. Website www.impact-xm.com.
