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4 Corner Strategy
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IMS Webinar on Building Hybrid Events


IMS Technology Services is hosting “4 Corner Strategy: The Building Blocks of a Successful Hybrid EWarren Abrahamvent,” a webinar to be held at 1:30 p.m. ET on April 22. Participants will learn best practices of planning hybrid events and have their technical questions answered by a panel of experts.

“Hybrid events are quickly becoming the bridge between the current virtual event world and the eventual restart of fully live meetings because they offer both in-person and virtual experiences, as well as provide the opportunity to keep meeting content available for extended viewing online,” says Warren Abraham (pictured right), IMS vice president of business development.

Two key factors that have emerged as top indicators of success for virtual events are production value and engagement. Expectations around virtual experiences have evolved, and poor lighting, muffled sound, unpredictable WiFi connections and lack of audience engagement is no longer easily forgiven by attendees.

IMS has developed the “4 Corner Strategy,” a comprehensive hybrid event planning model that examines the overlap and the interaction between live and remote audiences and presenters, from both a production and engagement perspective. This model helps planners identify the experience they want to create and design a high-quality production that strategically engages live and virtual participants.

For more info or to register for the webinar, click here

IMS Technology Services is an award-winning provider of high-quality solutions that are designed to foster collaboration, productivity, learning and business communication with a team of certified technology professionals. A partner for organizations such as American Express, Comcast, Deloitte and KPMG, IMS specializes in event staging and production, audio visual system design, managed services, video production, content creation and projection mapping. For more info, visit imsts.com.

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